Collaborators: Jon Bybee, Creative Director & Krista Chan, Graphic Designer
Happy Elephant Cleaning Products
Complete rebrand of Happy Elephant, a line of sustainable cleaning products based in Japan. They planned to bring the product line to the U.S. and wanted to adapt the branding to better suit that market. The Happy Elephant brand works to counteract the environmental impact that palm oil production has on the rainforests of Borneo, especially in the state of Sabah. They wanted the new design to maintain an emphasis on the unique biodiversity of the ecosystem found in the Bornean rainforest while still feeling natural, sustainable and beautiful. Started with a rework of the logo which informed the design of the pattern and overall packaging.
